The Challenges of Fundraising
One of the central topics we discussed was the immense pressure on fundraising professionals.
Many times, these dedicated individuals are set up for failure, tasked with unrealistic goals such as raising a substantial percentage of a pre-set budget without adequate support. It’s an unreasonable expectation which often leads to frustration and high turnover rates.
For example, Diana pointed out that the average tenure of a fundraising professional pre-COVID was just 18 months—a fact that underscores the need for strong organizational backing and strategic planning.
While discussing this, I emphasized the importance of shifting from aggressive and often uncoordinated fundraising efforts to more strategic and positive approaches. Fundraising shouldn’t just be about reaching financial goals; it’s about joyful connections with donors and fulfilling the organization’s mission.
By rethinking strategies, organizations can foster more sustainable and effective fundraising environments.
The Role of Coaching in Personal and Professional Growth
As a certified coach, I can’t stress enough the value of coaching in both personal and professional development. Coaching is not about simply offering advice. It’s about facilitating discovery and empowering individuals to set and achieve their own goals. I often use the acronym TAABS—Takeaways, Action, Accountability, Barriers, and Sources/Resources—to help guide my clients through the coaching process.
During the episode, I shared that one of my motivations for becoming a certified coach was to provide tangible, disciplined support to my clients. This certification sets me apart in the crowded field of coaching, which has over 26,000 accredited professionals worldwide. The rigorous process made me realize the vast potential coaching holds—not just for nonprofit sectors but various facets of life.
Differentiating Coaching from Therapy
An essential distinction I highlighted is the difference between coaching and therapy. Coaching is inherently forward-looking and positive, whereas therapy often delves into experiences to address psychological issues.
Coaches need to recognize when to refer clients to medical, psychological, or legal professionals. It’s all about ensuring that clients get the right kind of support they need.
Building Long-Term, Trust-Based Coaching Relationships
One of the unique aspects of effective coaching is the development of long-term, trusted partnerships. As sessions progress, clients often uncover deeper issues that weren’t initially apparent, which can be profoundly beneficial for their development.
I shared a personal experience of having my own coach since 2018, which has significantly aided my business goals.
Practical Applications and Success Stories
We also discussed specific scenarios where coaching has made a tangible difference. For example, I helped a director of development transition smoothly into an executive role, provided accountability to a seasoned fundraiser, and guided a new director of development unfamiliar with fundraising aspects. One memorable success story involved organizing a swift virtual event that raised $10,000—proof that new approaches and insightful questions can yield phenomenal results.
Listen & Subscribe
Diana Marquis’ monthly About Fundraising Podcast provides information and experiences from different points of view to help you move your organization forward, deal with difficult situations, and recognize that you aren’t alone in your efforts to better serve your community.
Listen to Diana’s full interview with me, and be sure to subscribe to her show (this link will take you to your favorite podcast platform).
Ready to Get Started?
If you want to explore how coaching can unlock your potential or tackle fundraising challenges head-on, I offer a free hour of consultation to help you understand if coaching is the right fit for you. Feel free to reach out via email at michael@mdrubin.com or visit my coaching page for more information.