two deaf children talking to each other central institute for the deaf

Central Institute for the Deaf

Michael RubinCase Studies

St. Louis, MO
The Need

Founded in 1914, Central Institute for the Deaf (CID) is a truly remarkable organization, transforming the lives of thousands of children who are deaf and hard of hearing. A global leader in deaf education, CID helped mark its Centennial in 2014 by launching a $25 million capital and endowment campaign with the expertise of Rubin & Associates.

Making Conversations Happen supported scholarships, teacher education, and curricula development—in St. Louis, throughout the region, and around the world.

How We Helped

Rubin & Associates consultants Michael Rubin and Amy Cole Buehler took a hands-on approach, guiding the staff and board through every phase of the campaign process:

  • Crafting the campaign plan
  • Setting a rational and defined campaign goal
  • Developing a compelling case for support
  • Identifying and training campaign chairs and key leaders
  • Researching and preparing for lead gift solicitations, including joining in the ask
  • Cultivating, recognizing, and stewarding donors

The Outcome
In December 2015, the campaign exceeded its $25 million goal, thanks to the generosity of outstanding donors, a dedicated board, and stellar professional staff.

“I’m finally sitting down to thank you for all you did to make our campaign such a huge success! You make it look so easy–keeping track of every donor, every detail, providing guidance and strategies that are always targeted, thoughtful and spot-on. You were seamlessly part of our team and leading our efforts – and always encouraging us every step of the way. Thank you for your wonderful leadership and friendship!”
— Robin Feder, CFRE, Executive Director